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Brazil Demanding More Frozen Vegetables
Sep 18, 2006
In recent times, frozen vegetables have attracted many Brazilian consumers due to their hectic lives and high disposable income. It is supposed that the consumer figure for frozen food, including vegetables, will rise with the strengthening of economy. Sales of frozen food is less because of low number of consumers who own freezers, but a rise in expenditure by consumer could also raise the sales of microwave and freezers, thereby increasing frozen food’s demand. Frozen vegetables are also attracting the restaurant industry. Selection and retail improvement has made the frozen vegetables a prior choice to fresh varieties.
As one of the fastest growing frozen food market, Brazil has experienced a growth of 25 percent in past 5 years. In the past 3 years, frozen vegetables have shown greatest demand in the market, taking a leap of 270% in sales.
Growth has given frozen vegetables the largest share in frozen food market, in terms of sales, and 2nd largest in terms of value. In 1998, Brazil showed $560 million sales of frozen vegetables in which imports accounted for 12%. The factors that have contributed to this growth include increased purchasing power and low prices of frozen vegetables.
According to RNCOS’ recently published report, “Brazil Retail Industry Forecast (2006-2010)”, the sales of frozen foods is almost constant since 2002, except a slight decline in 2004. However, sales are rising from 2005.
The research report also lists the facts and issues essential for the success of Brazilian Food Retail Industry.
- Prospective growth of the Industry
- Competitors for the industry
- Opportunities for the Industry
- The major driving forces for the Industry
- Threats for the Industry
RNCOS’, "Brazil Retail Industry Forecast (2006-2010)" report provides wide research and analysis on Brazilian food retail sector. This report helps clients to take advantage from the opportunities critical to the future success of food retail industry. Detailed data and analysis helps potential investors navigate the evolving market opportunities.
For more information visit: http://www.rncos.com/Report/IM061.htm
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