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According to a new research report "Poland Supermarket Outlook to 2012" by RNCOS, the emergence of supermarket chains has completely transformed the retail industry of Poland. These chains have emerged as the most active segment within the industry and have been driven by evolving market dynamics and strategies adopted by the players. The desired purchasing power and favorable consumer behavior have resulted in 40% growth in grocery retail sales from supermarket industry during 2008.

The report also adds that the Polish supermarket industry will continue to rise despite the financial crisis and the liquidity crunch. There will be rapid increase in the number of new supermarket chains in Poland due to untapped market potential in smaller cities and rural areas.

It will be the foreign chains which will mainly be responsible for the changing supermarket industry landscape in Poland and will account for bulk of investments. The entry of foreign retailers will drive the total number of chains to nearly 4500 by the end of this decade. The total grocery sales from polish supermarket chains will surpass Euro 15 Billion by 2012, by growing at a CAGR of over 25% during 2009-2012.

"Poland Supermarket Outlook to 2012" report is an extensive research and objective analysis on the growing supermarket industry in Poland. This report helps clients to analyze the factors critical to the success of supermarket industry in Poland. Detailed data and analysis helps investors, financial service providers and global banking players navigate through the latest trends in the Polish supermarket industry.

The report provides segment-wise analysis, forecast, consumer behavior, and potential areas of growth in the future. The extent of information covered in the report will help in understanding the market dynamics and corresponding factors responsible for transformation of the industry.

For more information visit: http://www.rncos.com/Report/IM032.htm