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Brazil Quenching its Thirst with Soft Drinks
Oct 30, 2008
According to a new research report “Non-Alcoholic Drinks Market: Opportunities Brazil" by RNCOS,the non-alcoholic industry in Brazil has emerged as one of the largest and dynamic markets in Latin America. The rising consumption level, changing consumption patterns, and rising health awareness are turning the Brazilian consumers away from the alcoholic drinks towards non-alcoholic beverages.
Currently, soft drinks are the largest and the most popular segment in the non-alcoholic beverage industry in Brazil. The country boasts of one of the highest soft drink consumption in the Latin America and is among the top five markets across the globe. The Brazilian soft drink market has been showing good performance in the region since past some years. The shift in preference from alcoholic drinks and inconvenience associated with the hot drinks has also pushed the sales of soft drinks in the region. The soft drinks sales in Brazil grew by 2.70% during 2001 to 2007 to reach 13.6 Billion Liter in 2007.
Though the dominance of carbonates is not under any threat yet, carbonate makers are gradually adopting the trend witnessed in other nations and diversifying into other beverage categories. Therefore, the rising trend towards healthier living and gradual introduction of flavors and variants like low-cal carbonated drinks may deviate the soft drink segment from its growth path in the country.
“Non-Alcoholic Drinks Market: Opportunities Brazil” is an extensive research on the non-alcoholic beverage industry of the largest Latin American country. This research study comprehensively assesses the market dynamics, factors responsible for the industrial growth, opportunities, competitive landscape and antagonistic forces challenging the industry.
This research report provides the segment-wise analysis, forecast, latest market trends, and emerging areas in the Brazilian non-alcoholic beverages industry. The vast and detailed information given in the report will help the clients to understand the market and align their business strategies accordingly.
For more information visit: http://www.rncos.com/Report/IM143.htm
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