Non-alcoholic drinks have emerged as one of the most dynamic segments of the beverages industry in Brazil. Rapid product development, rising consumer awareness, busier lifestyle and growing health concerns have been fueling the demand of non-alcoholic drinks in Brazil since the past few years. Juices, energy and isotonic drinks, and mineral water are the most preferred choices among the non-alcoholic beverages segment.
Unlike carbonated drinks segment, that is experiencing a slowdown in sales, health and energy drinks segment has been growing strongly in the Latin American country. Driven by changing consumer behavior and other factors, the health and energy drinks market can be viewed as the most promising segment of non-alcoholic beverages industry in the country, says "Non-Alcoholic Drinks Market: Opportunities Brazil”, our new research study.
This report provides an in depth analysis of the non-alcoholic beverages market in Brazil. Segment-wise market trends and analysis given in the report will help the client to identify potential segments in the overall market. The past, current and future outlook on various product segments will help in analyzing the consumption and sales scenario.
The future outlook of the industry is not determined using any econometric or statistical model or evaluation, rather, it depends upon the past and the current market trends. The changing consumer preferences and behavior, and market trends have been thoroughly evaluated while identifying the future direction of the market.
Industry Forecast (2008-2011)
- Soft Drinks Sales in Billion Liter
- Juice Consumption in Million Liter
- Tea and Mate Consumption in Million Liter
- Fruit Juice Exports in Billion US$
- Mineral Water Sales in Million BRL and Volume in Billion Liter
Key Players Profiling
This section covers the key players currently operating in Brazil, including Coca-Cola FEMSA, AmBev, Red Bull and PepsiCo Inc.