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India is one of the major consumers of wine in the Asian region. However, owing to the marginal domestic production of wine in the country, India imports major proportion of wine from other countries. According to the Department of Commerce, India imported wine worth INR 1.6 Billion in 2017-18 and worth INR 759.8 Million in 2018 (Apr-Aug). The major exporters of wine to India include France, Australia, Italy, United States, United Kingdom, Chile and South Africa.
 
Italy is one of the biggest wine producers globally, followed by Spain and France. Among European countries, Indian consumers prefer Italian and French wines due to the superior taste. Also, in 2017, the French wines accounted for the one-fifth of the total wine import, in value terms.  In addition, Italian wines consist of more than 2,000 grape varieties. 
 

India - Wine Imports from European Countries
 

           

Source: Ministry of Commerce, 2017
 
Technical innovation in manufacturing equipment, escalating knowledge of viticulture and enology, rising demand for quality wines by middle-class and investment in modern equipment are the prominent factors resulting in the superior quality of French & Italian wines. Further,  the taste of French wines are superior than others due to the advanced manufacturing process as well as optimum geographical location required for quality wines production. In addition European wines are regulated under stringent policies which ensure the quality of wines.
 
The rising per capita income in India enables middle-class population to spend on such expensive alcohol products occasionally. Furthermore, the French and Italian wines range from economic to premium category enabling budget-based selection for consumers. In addition, French & Italy based wines are value for money, accounting for rising preference in indigenous Indian population.
 
Some of the highest-rated French wines include Bordeaux, Burgundy and Champagne, which are available in majority of the countries across the globe. Similarly, Barollo, Bolgheri and Brunello di Montalcino are the most prevalent wines of Italian origin.
 
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