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RNCOS has recently released a new research report "US Fast Food Market Outlook 2010" which says - despite the gloomy economic conditions, the US fast food industry is witnessing robust growth. The overall fast food market is expected to grow in coming years and will cross the US$ 170 Billion mark by 2010.

Although the economic turmoil has had a tremendous negative impact on the US, its fast food industry is growing at faster pace than it was growing previously. In fact, the economic meltdown is benefiting the American fast food industry. People are now becoming more price conscious, particularly about the food products, and are shifting from their traditional habits of eating out at restaurants frequently. All major fast food chains have reported increase in their revenues in the recent months.

As per our research report, the sales of hamburger at Limited Service Restaurants (LSR) in the US attained the highest level in 2008. Hamburger sales grew at a healthy rate of around 4.6% in 2008 to reach an estimated value of US$ 68 Billion. This uptrend will continue as the sales are expected to rise in coming years mainly because of soaring popularity of McDonald's hamburger under its Dollar Menu. It is estimated that the market of hamburger will cross US$ 75 Billion by 2010.

"US Fast Food Market Outlook 2010" is a comprehensive market report that provides qualitative research and rational analysis of the fast food market in the US along with brief overview of its performance in the past. This extensive research will help clients to identify opportunities existing in various segments of the US fast food industry. The report also analyzes the factors driving the fast food market together with the forces blocking its growth.

Besides, the report provides forecast for critical segments of the US fast food industry like restaurant industry, fast food industry, GDP real growth rate, population growth and personal disposable income.

For more information visit: http://www.rncos.com/Report/IM014.htm