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Indonesian Demand for Milk, Dairy Products Boiling, Opening Way for Imports

Dec 12, 2008

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According to our new report “Indonesia Food and Drinks Market: Emerging Opportunities”, the dairy market in Indonesia remains very highly lucrative. The market is characterized by large population and low level of milk consumption when compared to other countries; per head annual milk consumption in the country stood at an estimated 8.4 liters in 2007. This low level of per capita milk consumption provides opportunities for new processors to enter the market.
 
Our research anticipates per capita milk consumption in the country to surge by more than 14% through 2012. This increase is mainly attributed to the increased awareness of the health benefits of milk and various promotional campaigns. Moreover, consumer’s preferences to consume more fresh and natural products continue to propel the growth of ready-to-drink milk.
 
As for dairy products, milk powder is the largest dairy market in Indonesia, followed by sweetened condensed milk. These two products are technically easier and commercially cheaper to produce from imported milk powder. On the other hand, fresh pasteurized milk, which is made from fresh local milk, is consumed very less due to its short shelf life.
 
“The demand for powdered milk and dairy products has outstripped domestic production in recent years, paving way for imports” says an analyst at RNCOS. Indonesia imports large volumes of powdered milk, both for domestic consumption and to be repackaged for export. This offers opportunities for other countries to leverage from this scenario and forge ties with Indonesia.
 
Indonesia Food and Drinks Market: Emerging Opportunities” identifies rising consumer concerns regarding health and increasing income levels as the main points pushing growth in the Indonesian food and drinks market.
 
The report provides extensive research and rational analysis on the food and drinks Industry in Indonesia. It thoroughly discusses the current and future industry trends, helping clients to analyze the opportunities, challenges and drivers critical to the growth of food and drinks industry in Indonesia.
 
The research report gives four-year industry forecast on various food and drinks segments in terms of sales or consumption.

For more information visit:
http://www.rncos.com/Report/IM163.htm


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