Food and Beverages Industry is one of the two strong export drivers within the 9 manufacturing sectors in Australia. In 2006 Australia exported meat of $7.85 Billion, wine of around $2.7 Billion and dairy products worth $2.95 Billion. Most of the exports of wine and meat are directed towards USA, while the Middle East and Asian countries are showing great appetite for dairy products.
To ensure that the exports in Food and Beverages Industry remain high, Australian manufacturers must persistently enhance those qualities that continue to offer competitive advantage to Australian manufacturers. The two primary factors that have been the backbone of the Australian success are high productivity coupled with consistently high quality. There is heightened health awareness among Australian consumers who demand food items that can satisfy their concerns and readily agree to pay a premium for that purpose.
As is true with the other developed economies, the domestic Food And Beverages Market in Australia is quite mature but the exports are playing crucial role in overall growth of the industry. For example, wine industry has shown remarkable growth within a short span of time, largely because of strong growth in exports, particularly to UK, which imported roughly 263 Million Liters of Australian wine in 2004/05. Exports to untapped regions will thus continue to drive the growth of the food and beverages industry in Australia as well as across the globe. Globally, the food and beverage market is forecasted to reach a value of around 1180 Billion US$ by 2010, as per research analyst at RNCOS.
The research report also addresses the issues and facts that critical to business success:
- The performance of Food and Beverages industry and the future prospects.
- The growth potential in regional markets.
- The opportunities existing for Food and Beverages Industry in different countries.
- The market share of major players in confectionary market.
- The key challenges of the Global Food and Beverages Industry.