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India is the largest milk producer in the world which has a very strong potential for the growth of its dairy sector. The outlook for dairy in India is promising as the segment is poised for growth and expansion. Categories are evolving rapidly fuelled by consumer demand resulting in several sub-categories.  Modern trade has played a big role in the growth of the dairy category. Modern retail made it possible for retailers to offer dairy products that could not be sold through traditional retail due to infrastructural shortcomings.
 
According to our report, “Indian Dairy Industry Outlook 2022”, growing modern retail sales is playing a distinct role in the growth of dairy products in the country by making them accessible to a range of consumers, keeping a large variety under one roof and focussing on customer centric distribution schemes. Modern stores with their chillers, coolers, etc, have facilitated growth of products which have a short shelf life, and this has helped the growth of this perishable food segment.
 
Modern retail spaces also provide better visibility and in-store promotion opportunities for both the manufacturer and retailer to interest consumers in new products. On the back of these developments, it is expected that the Indian dairy market will grow at a CAGR of around 13% during the forecast period from 2016-2022. A majority of e-commerce players like Amazon, Nature Basket, Flipkart etc. have also contributed to the growth of dairy sales by making consumers aware of several new products available in the market.
 
One of the biggest growth drivers for Indian dairy industry will be, rising acceptance of value added products, which can take place only through modern organized retail industry. Consumers have more choices of dairy products to choose from these days. With properly displayed products on shelves in modern stores, consumers can view the various brands, and make their own selection by checking prices, ingredients the product as part of the in-store promotion. At present though the market for value added products is at infancy, but there is a humongous growth potential for near future which will be driven by rising disposable income, western influence on food habits and deeper penetration of modern retail in Indian market.
 
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