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Ready-to-eat meals play a very significant role in the life of Thai populace by offering them convenience. Along with a growing disposable income in hand and growing number of nuclear families in the country, convenience store industry has gained momentum in the country. Thai consumers due to their busy schedule and hectic lifestyle prefer convenience stores as one of their favorite preferences for ready-to-eat meals.
 
Due to longer working hours and no time to prepare food, Convenience Stores have responded to the needs of consumer through nutritious food. It also serves the aged population at its best by providing appropriate goods and services for the senior shopper. The growing popularity of convenience stores driving the market further and it is forecasted to grow at a CAGR of around 10% during 2014-2020.
 
“Thailand Convenience Store Market Outlook”, has witnessed a very promising growth against the backdrop of steep rise in growth of nuclear family and rural-urban migration. The young dwellers preferring to move out of the parental house in order to stay close to work has led to increase in footfall resulting in growing demand of convenience stores.
 
Urban consumers in large cities place a very strong emphasis on quality which has continued to boost the demand of the branded groceries and ready-to-eat products. Being more receptive to foreign culture, they are ready to pay a premium for branded food products. The convenience store also caters to the busy life of consumers by providing extra value added services driving the revenue in convenience store industry.
 
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