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According to our research report "Indian DTH Market Forecast to 2012", the issue of price sensitivity with regard to DTH services has gripped the Indian DTH industry. People still prefer to have cable connection in their homes instead of investing money into DTH services. This fact can be understood from a wide difference in the number of DTH homes (11 Million at the end of 2008) and cable TV homes (72 Million at the end of 2008).

Our report emphasizes that cost is the most critical factor for the success of DTH market in India as consumers are widely known for their price-sensitive nature (i.e. always looking for 'value for money' transactions). After analyzing the market potential, our team of industry experts has come up with certain marketing strategies and advice which will serve as a benchmark for the anticipated future growth in the Indian DTH market in coming few years.

The Direct-To-Home (DTH) TV sector in India continues to expand rapidly, attracting large investments from new and existing players over the past few months and is showing no signs of slowdown despite economic recession. As per our research report, with a penetration of around 14%-15% among total television homes, India offers immense potential for the future growth of DTH market. The number of DTH subscribers is forecasted to grow at a CAGR of around 28% during 2010-2012 to reach around 45 Million by 2012 end.

The research study also provides rational analysis of the competitive market landscape, share of each operator in the Indian DTH market and detailed study of key DTH players.  Key players analyzed in the report include - Dish TV, Tata Sky, Sun Direct, Big TV, Airtel Digital TV and Videocon D2H.

"Indian DTH Market Forecast to 2012" contains exhaustive information, quantitative data, comparable statistics of different aspects of the Indian DTH market, like number of TV households, number of DTH subscribers and service revenue. It gives an insight into the current market trends dominating the market along with the factors fueling growth in the Indian DTH market. The report also gives forecast for the number of DTH subscribers drawn on the basis of market drivers and industry trends.

For more information visit: http://www.rncos.com/Report/IM198.htm