The direct-to-home (DTH) TV industry has been witnessing tremendous growth in India for the past few years, thanks to huge investments by existing as well as new players. The Indian DTH industry has already crossed the 30 Million-mark for subscriber base as the quality of service delivered by DTH is superior, compared to cable or any other medium. As per our research report, the Indian DTH TV industry is currently in the growth phase, and expected to attract a large number of subscribers in near future.
According to "Indian DTH Market Forecast to 2012", the entry of new players is intensifying competition in the Indian DTH market, and this has led to a fall in installation prices and availability of a wide range of options for users. The decline in Set-Top Box (STB) prices has also made DTH services viable for the Indian users. Besides, the mandated introduction of CAS on cable networks is expected to make cable television services more expensive and contract the gap between overall costs of DTH services and cable services. With such developments, the number of DTH subscribers in India is projected to increase at a CAGR of around 23% during 2011-2014.
Our report contains comprehensive information about DTH service providers in India, including an in-depth analysis of their strengths and weaknesses. It also covers information about various recharge payment modes, offered by the service providers, and their percentage share. The research also looks into the reasons for which incumbent players have been investing huge amounts of money in promotion and marketing of DTH services in the country.
The study highlights current industry trends and certain key marketing strategies, which could serve as a benchmark for the anticipated future growth of the Indian DTH market. Overall, the report aims to help clients recognize/identify factors which will drive the industry in the coming years. It also studies the Indian consumer behavior and elaborates various factors that will enable people to switch to DTH services in near future.