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Interactive Services to Fuel Growth in Indian DTH Market
Jun 30, 2010
With the consumer inclination towards digital services, the number of DTH subscribers in India is expected to grow at a CAGR of around 18% to 39 Million by the end of 2013. As per the findings of our recent research report “Indian DTH Market Forecast to 2012”, interactive services offered by four out of six DTH operators will help in the expansion of DTH subscriber base. These services allow content from various sites to be accessed and searched. The report also highlights that the installation prices have been gradually declining due to intense competition.
We have studied the Indian DTH Market by analyzing the prevailing industry trends, DTH subscriber base along with the operators share and ARPU. Live TV, Conditional Access Systems and many other market trends have been discussed in the report. As the regulatory issues are very important for a new entrant to the market, we have also evaluated the regulations implemented by TRAI to make the Indian DTH industry grow smoothly.
As per our research, Indian consumers are very price sensitive, so we have carried out the Price Sensitivity Analysis from consumer point of view. Marketing strategies are an important area for the success of a DTH player in the industry. With the help of rigorous research, we have pointed out various strategies adopted by existing players. Additionally, the key player analysis section discusses strengths and weaknesses of all the six players operating in the Indian DTH segment. It also contains information about recent launches of new products or services by these players.
“Indian DTH Market Forecast to 2012”provides comprehensive research and prudent analysis of the fast emerging DTH market in India. This extensive research will help clients to evaluate the leading-edge opportunities and market potential before making investment in the DTH industry. This study gives an overview of various factors driving the market, together with the forces blocking the growth.
For more information visit: http://www.rncos.com/Report/IM198.htm
For more information visit: http://www.rncos.com/Report/IM198.htm
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