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Urban India Households Spend More on LCD TVs

Mar 25, 2010

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Television continue to be the most dominant segment of the consumer electronics industry in India with the slow transition to newer technologies such as Liquid Crystal Display (LCD) and Plasma Display Panel (PDP). A large number of households still have CRT television (particularly rural and semi-urban areas) because of a wide economic disparity between rural and urban consumers. However, the urban population has shown a remarkable change in its choice of television, switching from conventional CRT TVs to LCD and PDP, says our new research report "Booming Consumer Electronics Market in India".

The report states that LCD TVs are gradually becoming the preferred investment of families, especially youths, in urban areas regardless of their high prices compared to CRT TVs. In fact, people are ready to spend more on LCD TVs, provided they get full value of their investment. It has also been observed that urban families are taking complete advantage of financial schemes offered by LCD TV dealers to their customers. After analyzing changes in the consumer behavior and favorable economic condition, our research report has projected that the number of LCD TV sales in India will grow at a CAGR of around 25% during 2010-2013 to around 3.7 Million Units by 2013 end.

An important factor that supports prospective growth in the LCD TV segment is the introduction of satellite technologies, such as Direct To Home (DTH), that have encouraged people to spend money on high quality television to exploit complete advantage of the technology. Besides, the report contains thorough information on several other factors that support the rapid replacement of conventional CRT TVs with fine picture quality LCDs.

Apart from television, our research report includes other key segments of the consumer electronic market as well, such as refrigerator, air conditioner, mobile handsets and 3G handsets. All these market segments will also record robust growth in coming years on the back of rising disposable income, wide availability of consumer goods and low prices.

"Booming Consumer Electronics Market in India" provides an extensive research, unbiased analysis and authentic data on different aspects of the Indian consumer electronic market. The report gives an insight into the current and future market trends in context of macroeconomic factors supporting the growth. The consumer electronic market is studied in relation of young consumers, declining prices, changing retail format, wealth distribution and financing schemes. It has also given ample emphasis on the importance of distribution channels, cost analysis and government regulation to help clients understand the overall consumer electronic market.

For more information visit: http://www.rncos.com/Report/IM157.htm


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