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Low Prices & Technology Advancement Boost AC Sales in India
Apr 15, 2010
Air conditioner (AC) is one of the most important product segments driving the overall growth in the Indian home appliances market. The Introduction of new features and technology, coupled with the expansion of distribution network, is playing an important role in the market to grow. With the availability of so many products in the market, consumers have a wide range to choose from, both in terms of unique features, and the prices that range from around INR 15,000 to INR 100,000. As a result, the air conditioner sales (volume terms) in India are projected to grow at a CAGR of around 15% during the forecast period (2010-2013), says our new research report “Booming Consumer Electronics Market in India”.
Our team of experts has further analyzed the Indian air conditioner market by studying it in terms of volume sales, sales by type, market share by brand, and sales by region. As per our study, competition between major air conditioner manufacturers like LG, Whirlpool and Samsung is driving the AC market in the country. Moreover, in future also, all the players are planning to launch new but cheaper AC models so as to increase their market share in the lucrative AC market.
Apart from air conditioner, our research report includes other key segments of the consumer electronic market such as Refrigerator, Televisions, Mobile Handsets and 3G Handsets. All these market segments will also record robust growth in coming years on the back of rising disposable income, wide availability of consumer goods and low prices.
“Booming Consumer Electronics Market in India” provides an extensive research, unbiased analysis and authentic data on different aspects of the Indian consumer electronics market. The report gives an insight into the current and future market trends in the context of macroeconomic factors supporting growth. The report has studied the consumer electronics market in the context of young consumers, declining prices, changing retail format, wealth distribution, and financing schemes. It has also given ample emphasis on the importance of distribution channels, cost analysis, and government regulation to help clients understand the overall consumer electronics market.
For more information visit: http://www.rncos.com/Report/IM157.htm
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