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India: The Most Favored South Asian Destination Amid Americans & British
Jun 12, 2006
Cherished as an exotic, enchanting and historical destination, India is one of the favorite destinations amongst the American and British tourists.
There has been a gradual increase in the number of foreigners visiting India during the past few years. Increasing at the rate of 11% per annum, the inbound tourism has brought in huge amount of foreign exchange to India, particularly between the years 2003 and 2004. Inbound tourism, in India, is at its peak during the months from October through December. Traditionally, most of the tourists, coming to India, have preferred northern and western India to any other part of the country. However there has been an inclination towards Kerala, a south Indian state, in the recent years.
The recent growth is, mainly, stimulated by the following factors:
- Strong support provided by the government for the growth of the industry.
- Incredible India campaign raised by the government of India between2002-04 was a huge success as it helped in spreading awareness about some of the destinations that were unexplored by the foreign tourists.
- Enhanced tourist infrastructure via the initiatives taken by both the government as well as private firms
- Drastic changes in the airlines industry.
Recently published market research report named, “Indian Tourism Industry Outlook (2006)”, by RNCOS provides a complete view of the entire tourism industry in India. As per the report, “India is the most preferred destination for more than 42% of the total foreign tourists coming to South Asia. Also, it enjoys the longest average duration of stay”.
“UK and USA are the prominent contributors to Indian tourism industry. Each of them accounted for 15% of overall tourist traffic in India during the year 2005”, as per experts at RNCOS.
Providing a comprehensive analysis of the current trends, the report also provides reliable forecasts about the industry in the years to come. It also provides an introduction to the tourism industry in Asia pacific region. While listing the profiles of key players in this sector the report also includes the strategies adopted by them for the further growth of the industry. This report is a must read for investors and businesses.
For more information visit: http://www.rncos.com/Report/IM039.htm
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