News

Ideas That Generate Results

MICE is one of the most important forms of tourism as it the fastest growing form of tourism. MICE accounted for around 54% of the foreign travels in the year 2014-15 according to ITB World Travel Trends Report. This is a blend of leisure and work. The elements of sightseeing, leisure and shopping are included in MICE. Hence, most MICE travelers turn into leisure travelers and spend. MICE delegates commonly bring their companions with them who come only for leisure. This makes MICE tourism revenue generator for the country. MICE tourism helps to strengthen the brand value of the country as international tourism destination.
 
Automobile industry, IT sector, pharmaceutical companies, doctors, engineers are the major user of MICE conventions and conferences. Even Fashion brands are launching their brands in exotic locations.
 
According to the latest white paper by RNCOS, Asia-Pacific is the fastest growing market for MICE tourism; though it does not hold a large share. The popularity of India as MICE destination is increasing, though the market has not realized its opportunity completely. India has the reputation of being of a relatively safe tourism destination bestowed with natural beauty and rich culture and heritage. There are few roadblocks in achieving the full potential of MICE travel such as lack of skilled employees, improvement in the connectivity of intercity and interstate transport, improvement in infrastructure of tier II and III cities.
 
The most important destinations of MICE tourism for India are Delhi, Goa, Jaipur, Mumbai, Bangalore, Hyderabad, Chennai, Cochin and Bhubaneswar.
 
With more than a decade of experience in tourism industry, RNCOS can conduct in depth study for improving the MICE industry in India. We can help build short term and long term strategies for the growth of inbound tourism to the country.
 
Feel free to download the latest white paper: Indian MICE Tourism Industry