Reports by Industry
Reports by Company
- Company Analysis(173)
- Company Profile(60)
India – Consumer Electronics Manufacturers, Retailers Need New Strategies to Propel Sales
Nov 21, 2008
According to “Booming Consumer Electronics Market in India”, our new research report, sales of consumer electronics, such as televisions, refrigerators, washing machines and air-conditioners, increase during the festive season in India. However, the market is anticipated to see downward trend during this festive season beginning end-September and early October that lasts till January-end to early February due to the ongoing financial crunch and sharp fluctuations in the Indian stock market.
Most of the consumer financing firms such as GE Money has pulled themselves out of the market, making it tougher for Indian consumers to avail loans for their festive shopping. In such a scenario where more than 20% of air-conditioners, refrigerators and other durable products are sold through finance schemes, sales of these goods are likely to be hit hard.
‘It is not like Indian consumers don’t have money to spend; rather, there is low consumer confidence. One possible solution to entice Indian consumer is to provide them with more freebies and bundled services”, says Shushmul Maheshwari, CEO, RNCOS. Consumer electronics manufacturers should package their products in a way that the customers derive maximum value in optimum amount.
Apart from manufacturers, retailers should also offer bundled services to attract consumers. One of the recent trends is to package co-branded products and offer them at a price which is much lower than buying a single brand. Maheshwari adds, “I think adopting such a strategy will definitely bring positive results to the sector”.
“Booming Consumer Electronics Market in India” is a comprehensive and rational analysis on the booming consumer electronics industry in India. The report discusses the latest industry trends and provides extensive analysis on various consumer electronics segments such as home appliances: Washing Machines, Television, Refrigerator, ACs, Set Top Box, Microwave Oven; Mobile handsets, Audio/Video Appliances: DVD players, MP3 Players, Digital Camera and camcorder: and PC Market. It thoroughly analyses each of the segments based on their current performance and future outlook in the industry.
The report also highlights key strategies to successfully penetrate the highly lucrative Indian market. It also outlines the areas which need more attention in terms of development or investment for the flawless growth in the industry.
For more information visit: http://www.rncos.com/Report/IM157.htm
Related Releases are as follows:
- Entry of Multinational Air Purifier Brands is Propelling the Industry in the Country
- Rising Air Pollution in India is Propelling the Air Purifier Industry
- Indian Air Purifier Filter Market Analysis and Forecast 2022
- New Entrants Driving the Air Purifier Industry
- New Entrants Driving the Air Purifier Industry
Media Citation
- testtest
19 Jan, 2024 - Yourstory.com News @ Foodtech startup Swiggy launches Health Hub in Chennai
23 Mar, 2021 - Yourstory.com News @ Zomato forays into dietary supplements, makes its own 'made in India' brand
16 Mar, 2021 - View more
get in touch
Copyright © 2014, RNCOS, 2002-2014
About Us
Terms & Policy
Contact