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Although, the utilization of cosmeceuticals items is still ruled by women, there is an increasing demand for male products to cover up their imperfections. The skin care cosmeceuticals market for men is poised to witness tremendous growth in recent years, as increasing number of male consumers are accepting and utilizing skin care and make-up products. Male consumers are paying more attention to skin related issues such as aging and coarseness and the demand for anti-aging skincare products is developing amongst the male population.
 
The men’s cosmeceuticals segment exhibits strong development, specifically in skin care products for men. According to a research “Global Cosmeceuticals Market Outlook 2020”, the skin care cosmeceuticals market for men showed a growth of 8.5% in 2014, as increasing number of male consumers are accepting and utilizing skin care and make-up products. However, the share of cosmeceuticals products for men in the overall cosmeceuticals market is comparatively small. The major concerns associated with men’s skin care requirement are cleansing and oil control.
 
The other segment which is witnessing high demand from men segment is hair care. Today, the market is witnessing a significant change in the buying pattern in men’s segment as the younger generation is more concerned about hair growth, hair care, and hair fall problems. This has created opportunities for market players to introduce men’s hair care products. Companies are introducing new products in hair loss segment. For instance, Procter & Gamble has launched a new Nioxin brand product designed to re-grow hair in men and women.
 
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