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Flip flops a type of sandal, usually a thong with V- shape straps are the casual and the most comfortable footwear that have gained momentum and popularity among every woman, man and kids. They are generally made from plastic, rubber or other inexpensive material with lightweight foam inside that makes a flip flop sound when someone walks. 
 
Although Chinese footwear market, the leading supplier and consumer of footwear, continues to grow at an impressive rate, it has gone through moderation phase in footwear and exports demand on account of appreciation of Chinese Yuan against US Dollar. Manufacturing activity drastically slowed down and China’s cost competitive advantage reduced significantly against other low cost footwear producing countries in South East Asia.
 
“China Flip-Flop Industry Outlook to 2020” displays the changing footwear trends among the end consumers. Nowadays, every individual wear these flip flops on daily basis. With more and more footwear enterprises endeavoring to enhance the technological and innovation capability they are introducing footwear in unique designs, color and patterns. Given the ease and comfort level of flip flops they are also worn for travelling purposes. With inexpensive and long lasting features they can be easily found in local stores these days.  China footwear market has been successful in creating a worldwide reputation for quality and creativity,   wherein footwear market has witnessed a transition from formal to fashionable footwear.
 
China is one of the major sources for designer footwear in the world and has become home to some of the world’s renowned flip- flop brands.  As the disposable income of the population has surged exponentially, and domestic enterprises are also aiming to strengthen their brand image, Chinese flip- flops have gained significant momentum in recent times.  
 
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