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The products launched in the US with digestive-health promoting ingredients have been growing swiftly in popularity terms. These products could be either prebiotics based or probiotic based. Probiotic bacteria are commonly seen in dairy, freeze dried and fermented foods. But prebiotics can be present in many forms – from baked goods to drink mixes, soups and frozen treats. In the field of probiotics, US has tremendous growth potential because of consumers’ natural predisposition to taking supplements and consuming dairy products. In 2013, the probiotics market crossed US$ 100 Million mark while the prebiotics market reached nearly US$ 170 Million. The market for the very substrates seems bright in the near future as it’ll grow relentlessly, riding on the back of factors including increased health awareness among consumers, the availability of variants, choice of food, and lifestyle associated disorders.
 
Holistically, the “US Nutraceuticals Market Outlook 2018”, report thoroughly discusses the overall US nutraceutical industry in terms of dietary supplements, functional food, and functional beverages. Moreover, the sub-segment market of dietary supplements and functional foods is also discussed in detail. Additionally, the nutraceutical ingredients market, along with its sub-segments has also been analyzed. Apart from the statistical data highlighted in the above mentioned sections, qualitative/quantitative data across the prevailing industry trends, consumer behavior, and regulatory environment is also elicited exhaustively.
 
The contention prevalent across the US Nutraceutical industry has been intensifying persistently over the past few years, and the same trend is likely to continue in the near future. With new product/ingredient manufacturers foraying the market, launch of novel and innovative products barging the shelves of supermarket stores, increase in the number of M&A, and several research initiatives undertaken by various institutions in order to elicit the positive effect of nutraceuticals on chronic and lifestyle diseases, the nutraceutical market of the US is bound to witness an upsurge in the foreseeable future.
 
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