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The sports and fitness nutrition market is a growing segment, due to a steady increase in consumers opting for a healthier and fitter lifestyle. In order to provide its customers with better and richer protein content options, which are value for money for the customer, companies have introduced products with new core ingredients in the market. Pulse protein, insect based protein, which use crickets and meat based proteins are some of the new entrants in the market. These ingredients are naturally full of protein, which is their unique selling point. The new products are renewing consumer’s interest in the nutrition segment and attracting new customers as well. The US sports and fitness nutrition market will grow at a CAGR of around 6% from 2017-2022, says RNCOS in its latest research report.
 
According to our report, “US Sports and Fitness Nutrition Market Outlook 2022”, the leading names in the sports and fitness industry are increasing their research and development investment to keep up the process of innovation, so as to come up with new, richer and healthier protein options for the fitness enthusiasts of the population. With the American population becoming so conscious about their general health, the brands in the current scenario have to keep their product line updated to stay in the market and maintain their consumer base.
 
Currently, these core ingredients are mainly used in Protein Bars. Protein bars are a convenient and instant source of energy, and can be used as a meal replacement, and can be consumed on the go, which is a major attraction for today’s busy population, who leads a very hectic life and do not have ample time for a wholesome meal. They sought healthy and nutrition rich food, that is high on protein content, and these new products fit in the criteria perfectly. With obesity at the rise, it is paramount for people to consume the right kind of food. The nutrition levels of these products help consumers achieve a balanced diet.
 
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