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The dietary supplements in the nutraceutical market have evolved as one of the largest segments, and registered substantial demand from the consumers end over the last decade. Most of the adults in the US take one or more dietary supplements either every day or occasionally. The whole dietary supplements segment includes: vitamins; minerals; herbals and botanicals; amino acids; enzymes; and many other products. Dietary supplements come in various forms such as traditional tablets, capsules, powders, as well as drinks and energy bars. Popular supplements include vitamins D and E; minerals like calcium and iron; herbs such as echinacea and garlic; and specialty products like glucosamine, probiotics, prebiotics, and fish oils. In terms of segmental division, the highest share is estimated to be accounted by specialty nutrition products as of 2013, while herbs and botanicals claimed the second major share of over 25%.
 
Holistically, the “US Nutraceuticals Market Outlook 2018”, report thoroughly discusses the overall US nutraceutical industry in terms of dietary supplements, functional food, and functional beverages. Moreover, the sub-segment market of dietary supplements and functional foods is also discussed in detail. Additionally, the nutraceutical ingredients market, along with its sub-segments, of the US is also analyzed. Apart from the statistical data analysis highlighted in the above mentioned sections, qualitative/quantitative data across the prevailing industry trends, consumer behavior, and regulatory environment is also elicited exhaustively.
 
The contention prevalent across the US Nutraceutical industry has been intensifying persistently over the past few years, and the same trend is likely to continue in the near future. With new product/ingredient manufacturers foraying the market, launch of novel and innovative products barging the shelves of supermarket stores, increase in the number of M&A, and several research initiatives undertaken by various institutions in order to elicit the positive effect of nutraceuticals on chronic and lifestyle diseases, the nutraceutical market of the US is bound to witness an upsurge in the foreseeable future.
 
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