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The report "Opportunities in Brazil Retail Sector (2007-2011)" is a result of extensive research on the Brazilian retail industry. The report talks about the various aspects of the retail industry in the country, like industry performance, future prospects, growth opportunities, etc. The forecast given in this report is not based on a complex economic model, but is intended as a rough guide to the direction in which the market is likely to move. This forecast is based on a correlation between past market growth and growth of base drivers.

The report provides a keen insight of retail industry in Brazil by analyzing various market segments and retail formats present in the industry. It helps clients to understand the various products available in retail industry and their future scope.

The overview on opportunities and future forecast on the Brazilian retail industry helps the clients analyze the future course of direction and major growth areas of the industry.

Market Analysis 

Brazil is one of the world's largest retail markets. The sales in the industry have been growing strongly since 2003 and are expected to continue at this momentum only over the next few years as constantly declining inflation rate allows for continued expansion of real incomes (increasing demand for non-durable consumer goods) and credit conditions ease (sustaining demand for durable goods).

A process of consolidation of the retail industry has been underway but overall, the market remains relatively fragmented, indicating substantial scope for the larger players to grow their market share in future. The top five supermarket chains account for approximately 40% of total sales. Three players — Brazil's Pão de Açúcar, France's Carrefour and US's Wal-Mart —currently dominate the market, with the rest accounted for by much smaller — typically local — chains, each of which accounts for little more than 1% of the national market. Many of these are likely to be absorbed into the market leaders, as they seek to fortify their market presence through acquisitions.

All the market values have been converted to US$ at May 2007 exchange rate where,

1 Brazil Real (BRL) = US$ 0.494 (Approx).

Key Findings

  - Retail food sales still dominate the total retail market accounting for more than 50% of the total retail sales.
  - Rising purchasing power due to stable macroeconomic factors and the strengthening middle class base will fuel the growth of Brazilian retail industry.
  - Supermarkets account for majority of the retail industry in Brazil.
  - Franchising industry in Brazil grew at a CAGR of 9.35% over the past five years (2001-2005).
  - The growing health awareness will drive fruit juice market that will grow at around 32% during 
    2007-2010.

Key Issues and Facts Analyzed

  - The research report also addresses the following crucial issues and facts that are critical to the success of retail industry in Brazil. 
  - The market size and scope of the retail industry in Brazil.
  - Evaluation of current market trends.
  - Various retailing formats in Brazil retail industry.
  - Overview of Brazil footwear industry.
  - The factors driving growth in this sector.
  - Analysis of various challenges and opportunities for the industry.
  - Study of retail industry and consumer behavior.
  - Scope of E-Retailing (Online Retail) in Brazil.
  - Profile discussion of key players in this sector.

Key Players

This section covers key players currently operating in the Brazil retail industry including Wal-Mart Stores Inc, Carrefour SA, Lojas Americanas SA, Globex Utilidades SA, etc.

Research Methodology Used

Information Sources
Information has been sourced from various credible sources namely, books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

Analysis Methods
The analysis methods include ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting and cause and effect analysis.