1. Analyst View
2. Research Methodology
3. Vietnam - An Attractive Retail Market
4. Market Performance to 2017
4.1 Food
4.1.1 Packaged Food
4.1.1.1 Dried Processed Food
4.1.1.2 Dairy
4.1.1.3 Bakery
4.1.1.4 Sauces, Dressings and Condiments
4.1.1.5 Baby Food
4.2 Non-Food
4.2.1 Clothing
4.2.2 Footwear
4.2.3 Cosmetics and Toiletries
4.2.4 Perfumes and Fragrances
4.2.5 Household Furniture
4.2.6 Consumer Electronics
4.2.6.1 TV Sets
4.2.6.2 Mobile Handsets
4.2.6.3 Personal Computers
4.2.6.4 Washing Machines
4.3 By Province
4.3.1 South East
4.3.2 Red River Delta
4.3.3 Mekong River Delta
4.3.4 North Central Coast
4.3.5 Northern Midlands and Mountain Areas
4.3.6 Central Highlands
4.4 By Ownership
4.4.1 State-owned Companies
4.4.2 Non-state-owned Companies
4.4.3 Foreign-owned Companies
4.5 By Retail Format
4.5.1 Traditional Market
4.5.2 Supermarket, Hypermarkets and Shopping Malls
4.5.3 Convenience Stores and Minimarkets
5. Industry Trends & Drivers
5.1 Modern Retailing: A Big Push to Retail Industry
5.2 Vietnam Seeing Entry of Foreign Players
5.3 Burgeoning E-Commerce in Retail
5.4 Supermarkets Bet on Private Labels
5.5 Mobile Retail: Gradually Gaining Momentum
5.6 Growing Acceptance of Home Brands
5.7 Retailers Heading Towards Untapped Terrains
6. Industry Roadblocks
6.1 Stringent Government Regulations
6.2 Poor Supply Chain Management
7. Consumer Behavior Analysis