1. Analyst View
2. Research Methodology
3. Vietnam - An Attractive Retail Market
4. Industry Trends
4.1 Modern Retailing: Growing at Phenomenal Pace
4.2 Foreign Retailers Keen to Enter Vietnam
4.3 E-Retailing: Holding Huge Potential
4.4 Growing Acceptance of Private Labels
4.5 Traditional Retail not to Lose Attention
4.6 Mobile Retailing: Enriching Retail Experience
4.7 Home Brands - A New Trend In Supermarkets
4.8 Untapped Rural Retail Market Likely to Thrive
5. Market Performance
5.1 Food
5.1.1 Packaged Food
5.1.1.1 Dried Processed Food
5.1.1.2 Noodles
5.1.1.3 Dairy
5.1.1.4 Bakery
5.1.1.5 Sauces, Dressings and Condiments
5.1.1.6 Baby Food
5.2 Non-Food
5.2.1 Clothing
5.2.2 Footwear
5.2.3 Cosmetics and Toiletries
5.2.4 Perfumes and Fragrances
5.2.5 Household Furniture
5.2.6 Soaps and Cleaners
5.2.7 Consumer Electronics
5.2.7.1 TV Sets
5.2.7.2 Mobile Handsets
5.2.7.3 Personal Computers
5.2.7.4 Washing Machines
5.3 By Province
5.3.1 South East
5.3.2 Red River Delta
5.3.3 Mekong River Delta
5.3.4 North Central Coast
5.3.5 Northern Midlands and Mountain Areas
5.3.6 Central Highlands
5.4 By Ownership
5.4.1 State-owned Companies
5.4.2 Non-state-owned Companies
5.4.3 Foreign-owned Companies
5.5 By Retail Format
5.5.1 Traditional Market
5.5.2 Supermarket
5.5.3 Hypermarket and Warehouse Clubs
5.5.4 Convenience Stores and Minimarkets
6. Consumer Behavior Analysis
7. Industry Roadblocks
7.1 Stringent Government Regulations
7.2 Poor Supply Chain Management