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Value Added Services in Europe: Helping Handsets to Intensify
Aug 03, 2006
The mobile phone, which is originally a voice communication device has value added its services such as being a terminal of personal communication, entertainment and information. Much business information is transmitted through mobile phones as practiced by highly placed media companies including Reuters and Bloomberg. Some entertainment companies such as Disney sell ring tones, cartoon character logos, and advertisements via mobiles. And financial service companies type personalized messaging market alerts when asked for.
The revolution in mobile phone services is an ideal of power, knowledge, and convenience to its consumers. To the Europe mobile handset market, the revolution brings forth huge opportunities for the handset manufacturers.
The smart value added applications have resulted in booming sales of mobile handsets in Western Europe. There have been almost 40 million units marketed during the third quarter of 2005, while this has been a 16%increase over the previous year. Europe being the main market for GSM enables its mobile operators to offer these value added services most conveniently. They also enable to generate about 70% of handsets of GSM type.
In its recent market research report, “Europe Mobile Handset Market Analysis (2007)” RNCOS estimates that the revenue generated from value added services from mobile phones, especially mobile games will increase four times from 2.2 million euros in 2005 to 9.5 billion euros in 2010. With this the European mobile market will make its presence felt by 17 to 26% of the total world market. The same period will experience a growth in ring tones from 4.2 billion euros to 5.7 billion euros. The analysts believe that the growth in cellular subscriptions will continue to push handset sales across the continent, which will make it the key market for international handset vendors.
The market research report on Europe mobile market provides answers to critical questions such as:
The revolution in mobile phone services is an ideal of power, knowledge, and convenience to its consumers. To the Europe mobile handset market, the revolution brings forth huge opportunities for the handset manufacturers.
The smart value added applications have resulted in booming sales of mobile handsets in Western Europe. There have been almost 40 million units marketed during the third quarter of 2005, while this has been a 16%increase over the previous year. Europe being the main market for GSM enables its mobile operators to offer these value added services most conveniently. They also enable to generate about 70% of handsets of GSM type.
In its recent market research report, “Europe Mobile Handset Market Analysis (2007)” RNCOS estimates that the revenue generated from value added services from mobile phones, especially mobile games will increase four times from 2.2 million euros in 2005 to 9.5 billion euros in 2010. With this the European mobile market will make its presence felt by 17 to 26% of the total world market. The same period will experience a growth in ring tones from 4.2 billion euros to 5.7 billion euros. The analysts believe that the growth in cellular subscriptions will continue to push handset sales across the continent, which will make it the key market for international handset vendors.
The market research report on Europe mobile market provides answers to critical questions such as:
- How does the competitive market landscape look like for the mobile handset industry?
- How does the value added services drive the Europe mobile market?
- What are the recent trends and developments in the mobile industry in the European region?
- What are the future growth prospects, opportunities and threats to the Europe mobile market?
For more information visit: http://www.rncos.com/Report/COM36.htm
- How does the value added services drive the Europe mobile market?
- What are the recent trends and developments in the mobile industry in the European region?
- What are the future growth prospects, opportunities and threats to the Europe mobile market?
For more information visit: http://www.rncos.com/Report/COM36.htm
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