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The Indian economy has been showing tremendous growth over the past decade, resulting in the increased consumption levels and changing lifestyle. As one of the major growth drivers of the economy, the country has emerged as one of the fastest growing retail destinations worldwide. The Indian consumers, who have traditionally been known as 'price sensitive', are now becoming more brand-conscious. With the changing lifestyle, sporting culture is fast catching up with the country's population which is seeing an increase in the demand for sports apparel and footwear.

Our latest research report "Sports Wear Market in India" anticipates the current size of the Indian sportswear industry (sports footwear and sports apparel) to be worth over INR 355 Billion, which is forecast to grow at a CAGR of more than 45% during 2010-2012. Our extensive research on the industry identifies that currently the sportswear market in the country is dominated by the sports apparel sector, while the future growth is anticipated to be driven by the sports footwear segment. 

The report studies the Indian sportswear market by segmenting it into various subsections, i.e. sports footwear and sports apparel, rural/urban divide, gender-wise demand projections, etc. It also elaborates the fact that there remains a vast difference in buying habits and purchase decision making patterns of Indian consumers if we segment them on the basis of urban/rural divide. A similar change in the consumer behavior and buying patterns also hold true in case the industry players target the men or the women sportswear segment. All such scenarios have been thoroughly discussed in the report.

"Sports Wear Market in India" provides an in-depth analysis of the sportswear market in India. It gives an insight into the current market trends dominating the Indian sportswear market. Besides this, the factors fuelling the growth of the Indian sportswear market have also been analyzed in detail. The report also provides brief business profile of the key sportswear companies in the country.

For more information visit: http://www.rncos.com/Report/IM235.htm