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Mobile Penetration Rate Still Shows Disparities in US

May 31, 2006

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People at large own cell phones everywhere in USA. Local markets that were conspicuous by low cell phone sales have seen a significant growth in the past few years. However, disparities in cell phone penetration exist from one local market to another, which means that marketing of cell phone products and services is essentially a local market issue in the country.
 
The cell phone industry has been leveraged by continuous technological innovations, a wider consumer option, and new schemes including maintaining the same cell phone number even while changing carriers. All these have created immeasurable competition in the market.
 
In a latest market research report by RNOCS named “American Mobile Handset Market Analysis (2006-2009)” it is said that Atlanta is the leader in US in cell phone expansion, where three quarters of the household access to cell phone service.
 
The report lays down an insight to some facts made by the analysts. They relate to –
 
- Penetration rates for some of the important cities in US.
- The lowest cell phone penetration in the US markets.
- Ownership of cell phones that account for more than 70% nationally and the consumers’ spending average being $65 per month on their plans.
- The forecast of the next year being that near about 20% of the consumers nationally plan to purchase a cell phone for themselves or another member of their families.
 
The market research report by the bespoke market research firm also lists the key participants in the mobile handset industry in US including the handset manufacturers, mobile phone service providers, and the mobile device manufacturers working in the USA.
 
The report has a section, which covers the economic perspective and the number of operators in each country’s mobile device and handset market in the American continents. The countries include United States, Latin America, Chile, Brazil, Mexico and Argentina.
 
There is also a Forecast and Analysis section in the report, “American Mobile Handset Market Analysis (2006-2009)” which describes a detailed market sizing and a forecast for thee-years about the mobile handset market in the Americas divided by technology and feature separately.
 
For more information visit: http://www.rncos.com/Report/COM35.htm


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