Press Release: Asian Youth Steering Mobile Market

Fashion and technology conscious youth of Asia find mobile phones an indispensable part of their life. With numerous applications such as messaging, capturing images, listening to music etc., mobile phones catch the fancy of the Asian youth. Spending around 13% of their disposable income on mobile phones the youth is going to push the growth of mobile phones in the region.

The significant role that the Asian youth is playing towards the growth of the industry in the Asia-pacific region is quite evident from the fact that the 3G-subscriber base has increased by 50% from 10.5mn to 15.5mn in the year 2005.

RNCOS- a leading market research and analysis firm- has recently published a market research report named, “Asia Pacific Mobile Handset Market Analysis”, which provides a comprehensive view of the mobile market in the APAC region.

As per the analyst, “In 2004 alone, the Asian youth had spent around $17 million dollar on mobile data services adding a considerable amount of revenue for the mobile industry in Asia pacific region”.“The key applications used by the Asian youth, which primarily included messaging, listening to music, image capturing etc, contributed significantly to the mobile market in the year 2004”, further added the experts.

The report is a must read for both the investors as well as entrepreneurs. The major highlights of this report include:

-Overview of the current market scenario plus future prospects of the industry.

-Profiles of key players in this sector including Nokia, Alcatel, Sony Ericssion, Siemens, Samsung, Panasonic, Infineon Technologies etc.

-Analysis of the challenges and opportunities before the mobile handset market in Asia-pacific region.

-Various strategies adopted by the key players in this sector for the growth of the industry.

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