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African Mobile Market: 3 Strings of Opportunities
May 09, 2006
The mobile phone operators in African continent region has three opportunities for expansion:
-Technology – The technology of pre-paid mobile phone can handle large number of customers who can avail added cash to their accounts (top up), and transfers to other accounts (credit swapping). Both these accounts have proven to be secure till date.
-Rural reach – With expansion of mobile coverage through mobile phone networks, greater number of people in Africa can access services including financial services.
-Transparency – The mobile phone technology can expand the monitoring and analysis of greater number of transactions by informing the regulatory authorities.
The availability of pre-paid billing enables paying at one’s own convenience. Thus in Africa where the majority of the population have a low per-capita income, pre-paid billing helps for rapid growth in the number of subscribers and enables easy access to mobile services. Of the total mobile subscriptions in the region, pre-paid subscription account for as high as 97%.
In RNCOS’ latest report, “African Mobile Handset Market Analysis (2006-2009)” a vivid picture of the opportunities and challenges for African mobile handset market along with the forces that drive the market is listed. The report also analyzes the African handset market in terms of sales, increasing demand, and evolution of innovative strategies adopted by retailers and manufacturers to attract customers.
The report presents a section, which provides the overview, key facts and numbers, and key players including Alcatel, Ericsson, Fujitsu Microelectronics, Nokia, Sony Ericssion, Siemens, Samsung, NTT Docomo, RF Micro Devices, Infineon Technologies, Panasonic, Mitsubishi Electric, AT & T Wireless, Safaricom, and CelTel Zambia.
The report also covers an economic perspective and number of operators in both sections – Mobile Device and Handset in the world market. These span for countries like Algeria, Egypt, Morocco, Kenya, Nigeria, South Africa and Zambia.
Finally the report gives an idea of the competition prevailing in the mobile industry over 2009 along with a detailed market sizing and a four-year forecast of the mobile market. The most optimistic and the most pessimistic forecast of the market facilitates manufacturers and service providers to anticipate the future trends of the African Mobile Industry.
For more information visit: http://www.rncos.com/Report/IM033.htm
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