The Brazilian cosmetics and personal care industry has witnessed strong growth during the past few years and has emerged as one of the largest industries holding huge future growth potential. The Brazilian cosmetics and personal care industry registered impressive sales worth BRL 27.5 Billion (US$ 16.5 Billion) in 2010. The sector has been mainly driven by the improving purchasing power and rising fashion consciousness of the Brazilian population. Moreover, the industry players have been readily spending on the promotional activities to increase consumer awareness.
According to our new research report “Cosmetics and Personal Care Market in Brazil”, Brazilian cosmetics and personal care sector is expected to witness noteworthy growth rate in the near future owing to the rising consumer spending and product availability. The industry holds promising growth prospects for both existing as well as new players. To support this evidence, we have done an extensive analysis of various segments of the cosmetics and personal care industry keeping in view both the services and the products sector.
The baseline for the optimistic future outlook of the Brazilian cosmetics and personal care industry is that, there has been a rise in variety of products offered by the industry players. Companies have started opting for online retailing and are offering specialized products to generate revenue from all the corners. Growing usage of Cosmeceuticals and Nutricosmetics by the Brazilian consumers will also pave way for the growth of Brazilian cosmetics and personal care market during the forecast period.
Our new research report incorporates an extensive research and rational analysis of the cosmetics and personal care industry in Brazil. It provides segment level analysis of the industry along with emerging trends that may shape up with the betterment of economic conditions. The research will help consultants, industry analysts, and vendors to get an in-depth knowledge of the current, past, and future performance of the industry. The report also provides information about consumer behavior, particularly men, with regard to cosmetic and personal care products.
We have also added the competitive landscape section that incorporates valuable information about the leading cosmetic players.