2. Industry Overview
2.1 Global Tourism - Current Scenario
2.1.1 International Tourists Arrival
2.1.1.1 By Purpose of Visit
2.1.1.2 By Mode of Travel
2.1.2 International Tourists Expenditure
2.2 Global Tourism - By Regional Segmentation
2.2.1 International Tourists Arrival
2.2.2 International Tourism Receipts
2.3 Global Tourism - Future Scenario (2010 & 2020)
3. Sub-Saharn Africa Tourism Overview
3.1 By Country
3.1.1 South Africa
3.1.1.1 Overview
3.1.1.2 Performance Indicators
3.1.1.2.1 Tourism & GDP
3.1.1.2.1.1 Contribution of Tourists Expenditure to GDP
3.1.1.2.1.1.1 By Tourist Category
3.1.1.2.2 International Tourists Arrival
3.1.1.2.2.1 By Continent
3.1.1.2.3 Domestic Tourism
3.1.1.2.3.1 By Trips & Travelers
3.1.1.2.3.2 By Purpose of Visit
3.1.1.2.4 Tourism Expenditure
3.1.1.2.4.1 International Tourists Expenditure
3.1.1.2.4.2 Domestic Tourists Expenditure
3.1.1.2.5 Length of Stay
3.1.2 Zimbabwe
3.1.2.1 Overview
3.1.2.2 Types of Tourism
3.1.2.2.1 Safari
3.1.2.2.2 Adrenaline Sports
3.1.2.2.3 Hiking & Trekking
3.1.2.2.4 Other Activities
3.1.2.3 Performance Indicators
3.1.2.3.1 International Tourists Arrival
3.1.2.3.2 International Tourism Receipts
3.1.3 Kenya
3.1.3.1 Overview
3.1.3.2 Performance Indicators
3.1.3.2.1 Tourism & Economy
3.1.3.2.1.1 Contribution of Tourism to Employment
3.1.3.2.1.2 Contribution of Tourism to Balance of Payment
3.1.3.2.2 International Tourists Arrival & Earning
3.1.3.2.3 Length of Stay
3.1.3.2.3.1 Tourists Night Spent
3.1.3.2.3.2 By Purpose of Visit
3.1.4 Swaziland
3.1.4.1 Overview
3.1.4.2 Performance Indicators
3.1.4.2.1 International Tourists Arrival
3.1.4.2.1.1 By Purpose for Visit
3.1.4.2.1.2 By Mode of Travel
3.1.4.2.2 Domestic Tourists Departure
3.1.4.2.3 Length of Stay
3.1.4.2.3.1 Tourists Night Spent
3.1.4.2.3.2 Accommodation - By Category
3.1.5 Nigeria
3.1.5.1 Overview
3.1.5.2 Performance Indicators
3.1.5.2.1 International Tourists Arrival
3.1.5.2.2 International Tourism Receipts
3.1.6 Namibia
3.1.6.1 Overview
3.1.6.2 Performance Indicators
3.1.6.2.1 International Tourists Arrival
3.1.6.2.1.1 By Region
3.1.6.2.1.2 By Purpose of Visit
3.1.6.2.1.3 By Mode of Travel
3.1.6.2.2 Length of Stay
3.1.6.2.2.1 By Region
3.1.6.2.2.2 By Accommodation Capacity
3.1.7 Senegal
3.1.7.1 Overview
3.1.7.2 Performance Indicators
3.1.7.2.1 International Tourists Arrival
3.1.8 Mauritius
3.1.8.1 Overview
3.1.8.2 Performance Indicators
3.1.8.2.1 Tourism Employment
3.1.8.2.2 International Tourists Arrival
3.1.8.2.2.1 By Purpose of Visit
3.1.8.2.3 Domestic Tourists Departure
3.1.8.2.3.1 By Country
3.1.8.2.4 International Tourism Receipts
3.1.8.2.5 Length of Stay
3.1.8.2.5.1 Tourists Night Spent
3.1.8.2.5.2 Hotel Occupancy Rate
3.1.8.2.5.3 Large Hotel Occupancy Rate
3.1.9 Mozambique
3.1.9.1 Overview
3.1.9.2 Performance Indicators
3.1.9.2.1 International Tourists Arrival
3.1.10 Zambia
3.1.10.1 Overview
3.1.10.2 Performance Indicators
3.1.10.2.1 International Tourists Arrival
3.1.10.2.2 Investments in Tourism Sector
3.1.10.2.3 Investment in Accommodation Sector
3.1.11 Tanzania
3.1.11.1 Overview
3.1.11.2 Performance Indicators
3.1.11.2.1 International Tourists Arrival
3.1.12 Uganda
3.1.12.1 Overview
3.1.12.2 Performance Indicators
3.1.12.2.1 International Tourists Arrival
3.1.12.2.2 Domestic Tourists Departure
3.1.12.2.3 Mode of Travel
3.1.13 Ghana
3.1.13.1 Overview
3.1.13.2 Performance Indicators
3.1.13.2.1 International Tourists Arrival
3.1.13.2.1.1 By Purpose of Visit
3.1.13.2.2 International Tourism Receipts
3.1.13.2.3 Hotel Industry
4. Industry Analysis
4.1 Drivers
4.1.1 Kenya - Face Lift of Eco-tourism from Wildlife Conservation Pact
4.1.2 Zambia - Government Support
4.1.2.1 Enhanced Capital Allowances on Hotel Buildings
4.1.2.2 Income Tax Rebate on Rural Enterprises
4.1.2.3 Zero Rating Relief on Tour Packages
4.1.2.4 Other Initiatives
4.1.3 South Africa - Government Support
4.1.4 Beauty Pageants Improves Brand Image
4.2 Opportunities
4.2.1 Kenya - Boom in Airline Industry
4.2.2 Zimbabwe Tourism
4.2.3 Growing Online Travel Sites
4.2.4 FIFA World Cup - 2010
4.2.5 Availability of Wide Range of Products
4.2.6 Ghana - Investment Opportunities
4.2.7 South Africa - Growing Conference Tourism
4.3 Challenges
4.3.1 Poor Infrastructure
4.3.2 Negative Tourism Publicity
4.3.3 Terrorism
4.3.4 Diseases
4.3.5 Competition from Other Countries
5. Key Players
5.1 Airlines
5.1.1 South African Airways
5.1.2 Air Zimbabwe
5.1.3 Air Mauritius
5.1.4 Kenya Airways
5.2 Hotels
5.2.1 Cape Grace Hotels
5.2.2 Three Cities
5.2.3 Holiday Inn
5.2.4 The Victoria Falls Hotel
5.2.5 Royal Swazi Spa Valley Resort
5.2.6 Le Méridien President
5.2.7 Hilton Mauritius Resort & Spa
