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China represents one of the world’s largest economies. The country’s per capita income and spending are rated among the highest in the world. Due to the increasing consumer shift towards fast food, total fast food industry of China reached up to an estimated value of over US$ 74 Billion during 2010, which is considerably higher than other fastest growing economies. The current market status in the country offers huge growth opportunities for both international and domestic players.

Chinese fast food industry is anticipated to grow at a CAGR of around 13% during 2011-2014, says our latest research report “China Fast Food Market Analysis”. Currently, the market growth is largely fuelled by the increasing acceptance of western culture and increasing disposable income of the consumers. Anticipating the future growth, many big international players are entering into the market by making deals with the domestic players. Further, already existing players are expanding their presence in different provinces of the country. This trend will emerge more strongly during our forecast period, thereby providing opportunities to the local players to widen their product portfolios.

Ongoing analysis found that, the Chinese consumers are increasingly shifting towards different food flavors with the emerging acceptance of franchising route. These trends are expected to grow in coming years on the back of huge untapped opportunities in both the sectors. Besides, changing consumer behavior is emerging as one of the major driving factors for the Chinese fast food industry.
 
Besides discussing the growing segments like, noodle market, pizza market, and snack food market, the report provides extensive information on the country’s fast food market. Thus, in this way, it provides valuable information to fast food companies and investors planning to enter this market. Facts and figures regarding market size, growth, share, and trends in technology development have been thoroughly analyzed in the report to provide clients a comprehensive overview of the market. Due consideration has been given to the competitive landscape to enable clients understand the market structure and future growth prospects.