The Indian cosmetics industry, which witnessed a strong growth in the recent years, has emerged as one of the markets holding immense growth potential. With the rising beauty concerns among both men and women, the Indian cosmetics sector would continue to expand remarkably in near future. New product launches catering to consumers' growing requirements would fuel growth in the industry, for which the future outlook seems exceptionally bright.
According to our new research report "Indian Cosmetic Sector Analysis (2009-2012)", the Indian cosmetics sector industry holds promising growth prospects for both existing and new players. In 2010, the industry registered impressive sales worth INR 288.7 Billion (US$ 5.8 Billion). Rising purchasing power and fashion consciousness have been driving the sector, wherein the players are investing heavily into promotional activities to increase consumer awareness. With these, the Indian cosmetic industry is estimated to grow at a CAGR of around 22% during 2011-2014.
Observing the key trends, our research found that companies have been offering specialized products to generate additional revenues, and opting for online retailing to attract new customers. Cosmeceuticals and Nutricosmetics are one of the few emerging trends in the Indian cosmetics market, which has also been expanding its footprints to smaller cities and rural areas.
Our study not only incorporates a thorough research and coherent analysis of the industry, but also provides segment-level analysis and emerging trends, which would shape the bright future outlook of the industry. The market has been growing with the betterment of economic conditions. An insight into the competitive landscape and analysis inform about leading players in the cosmetic market, their marketing strategies, and SWOT analysis.
The information regarding consumer behavior, particularly trends among men and rural population with respect to cosmetic products, has also been included in the report, which will help consultants, industry analysts, and vendors get in-depth knowledge about the industry and its performance.