With vast population base, growing middle class and strong macroeconomic environment, the Indian food & drinks market has emerged as the one of the fastest growing segments in the Indian retail industry. Rapid lifestyle transformation, particularly among those living in urban areas, has resulted into a dramatic increase in the demand for processed or health food, packaged and ready-to-eat food products. Arrival of food multinationals and proliferation of fast food outlets have further added to the growth in this industry. The changing scenario of the retail industry, like opening up of new supermarkets/hypermarkets, shopping malls and fast food outlets, coupled with favorable industry trends, is about to bring radical shifts in the food & drink industry, says “Indian Food and Drinks Market: Emerging Opportunities”, a latest industry analysis by RNCOS.
Almost all the segments analyzed in the report are found to be growing at rapid pace even in the phase of economic crisis, especially the alcoholic drinks segment, which is expected to reach 3 Billion Liter mark by 2012 from around 1.95 Billion Liters in 2008, has been outperforming other segments in terms of sales growth and concreting a solid platform for stiff competition in the domestic market among existing as well as new market players.
The low brand loyalty and price-sensitive consumer behavior is still preventing the Indian market to unfold its full potential. However, it will require balanced brand portfolio strategies, comprising of diverse product mix with superb level of quality and that too on an affordable price. This is expected to result into an overall market progress in which the consumer will be benefited the most.
The report provides in-depth research and rational analysis on the food & drinks industry in India. It provides detailed overview of the consumption patterns of Indians in various food segments, like milk, fruits, vegetables, meat, etc. The beverage segment talks about the type of beverages, their sales and consumption patterns among the Indian populace. The report aims at assisting clients in analyzing the potential growth areas, challenges and drivers critical for the Indian food & drinks industry.
