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With the rapid urbanization and increasing working population, the demand for products, like hair color, which provides a more presentable and stylish look, is gaining deeper roots. Once considered by the affluent class as a beauty treatment, the hair color market in India is expected to grow with highest CAGR in lieu of changing consumption patterns across the country. According to a new report by RNCOS, “Indian Hair Care Market Outlook 2018”, the hair color demand will gain momentum backed by factors like widening products portfolios by companies, strategically performed marketing activities, and so on.
 
According to our report, the Indian population faces the problem of grey hairs due to changing and harsh atmospheric conditions and hence the demand for hair color is expected to increase manifold in the future. Although, the cosmetic companies have forayed lesser into this segment in past years, the changing lifestyle of people and increasing per capita income has created large opportunity for the hair care cosmetic companies.
 
Besides, as the demand for hair color is witnessing different trends in urban and rural areas based upon the lifestyle and spending pattern of the people, the companies are further widening their offerings to match the demands of people. The hair color market in rural areas is completely driven by cheaper sachets or packets of powder-based hair dye, over the oil-based colors. In addition, it has been observed that people still use henna over artificial colors in rural areas, whereas urban markets use high-end hair color. Hence, the players are strategically modifying their product portfolios in accordance with the needs of people. Moreover, efforts of various players to extend the color range from black to other colors like brown, gold, burgundy, etc. have further propelled the growth in the hair color market.
 
The report “Indian Hair Care Market Outlook 2018”, covers the current and future market for the hair care industry in India. The report has been divided into various segments - hair oil, shampoo, hair conditioner, hair gel/cream and hair color. In order to tap the demand prospect of various segments in hair care market, we have portrayed the current and future market till 2018 for each of these segments. Besides, in order to assess the regional demand of hair care industry, we have provided the current and future market till 2018 of all these segments. In addition, the report covers a section on the trends prevailing in the industry. Further, a competitive landscape covering business overview, recent developments & SWOT analysis of major players have also been covered.
 
For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM707.htm
 
Check Related REPORTS on: http://www.rncos.com/Retail%20industry.htm