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Changing Consumer Preferences to Intensify the Growth in Imitation Jewellery

Jul 30, 2014

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The market for imitation jewellery has grown substantially - the industry activities and consumer behavior patterns have evolved significantly in the past few years. The consistent high price in gold and silver is changing the scenario of consumer preferences from fine jewellery to relatively low priced but equally attractive costume jewellery.
 
With an inclination in the diamond and gold prices, the consumers especially from middle and lower class segment have shifted their preferences to imitation jewellery as it is more affordable and convenient to grab it. However, imitation jewellery items are not less attractive and are exquisite than the real jewellery.
 
It has been noticed that there is a change in the outlook of people regarding jewellery as daily wear stuffs instead of an asset for life has made imitation jewellery more prevalent among people. This has strengthened the demand for imitation jewellery in India which has stimulated the growth of overall imitation jewellery business in the country.
 
In our study, India Imitation Jewellery Market Outlook 2018, overall Imitation Jewellery market future outlook to 2018 has been discussed.  Further, the market has been broken down into various types of jewellery and by unorganized and organized segment.
 
Besides, the report has delved into the business dynamics of the major imitation jewellery manufacturers in the market. To provide a thorough understanding of the company’s business model, their business overview and other information have been analyzed. This will help the reader to gain a deeper insight into the current competitive landscape accordingly.
 
The report provides a thorough research and rational analysis of the current status and expected position of the India Imitation Jewellery market. The analysis of the emerging sectors and key players in the market provides a holistic view to the reader. Explaining some of the constraints faced by the industry, the study also covers the emerging trends which would have a positive impact on the market growth. Overall, the report contains key actionable insights that will help the reader to gain a deeper knowledge of the industry, identify opportunities and design suitable business strategies.
 
For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM701.htm
 
Check Related REPORTS on: http://www.rncos.com/Retail%20industry.htm


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