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Face makeup comprises of the cosmetic products that are used to enhance the appearance of face by smoothening the skin texture and modulating the skin color. The face make-up products are available for both men and women, however, women is the major consumer of these products. This segment comprises of face powder, concealer, foundation, blush, contouring and highlighting, bronzer, primer, and palette. 
 
According to our research, face makeup segment is expected to surge at double digit CAGR during the forecast period. Further, the segment is identified to be the fastest growing segment in Indian color cosmetics market. The prime reason for such substantial increase is the significant rise in the adoption of face makeup in India during to growing aesthetic appeal and rising adoption. Further, face makeup is imperative compared to other segments of color cosmetics to enhance the appearance, which contributes to high adoption.
                                                         
                                             Face Makeup Market by Type

In addition, face make-up segment is technically advanced in the color cosmetics market. Also, the trend for herbal color cosmetics further contributes to the market growth. Some players have launched cucumber and aloevera based products after their proven benefits in skin care.
 
Some of the key players in the face makeup market include Shiseido, P&G, L’Oreal, Coty, Revlon, Lakmé, Estee Lauder, Avon, and Chanel. Moreover, the interest of key players in this segment account for the double-digit growth. For instance, to gain the market dominance, the players are either launching herbal products or acquiring small players. For instance, Unilever acquired REN Skin Care in 2015 to increase the customer base. Additionally, L’Oreal, France based player, has launched Ayurvedic cream under its Garnier Ultra blends brand and Unilever re-launched Ayush brand in the market. However, stringent policies for product approval expected to hinder the growth of face makeup segment.
 
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