Ideas That Generate Results

Indian poultry: Demands to soar to 66% by 2010

Feb 14, 2006

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Today, India is ranked as the world’s fifth largest producer of eggs, fourth largest producer of fish and the ninth largest producer in poultry broiler. Poultry sector has been growing at a much faster rate than other sectors of the Indian economy and accounts for about $230 million to the Gross National Product (GNP).

This growth is being driven by rising incomes, urbanization, and a shift in industry structure towards integrated ownership and coordination of the input, production and marketing operations involved in poultry production. With chicken becoming the most preferred meat option for millions of consumers, this billion-dollar market is fast attracting foreign investors. India’s fast growing, competitive and potentially large poultry industry offers business opportunities to foreign companies.

As estimated by the market report “Vision for Indian Poultry Industry-Current Scenario and Future Prospects”, the poultry production and consumption in the domestic markets is slated to grow by 66% to approximately 2.3 million tons by 2010 as a result of the per capita incomes improving by 4% yearly.

The country has developed strong research and development network financed by the government to provide necessary support to the poultry sector. Regulatory agencies like the Agricultural and Processed Products Exports Development Authority (APEDA) and the Indian Council of Agricultural Research are among the nodal organizations involved in vital agricultural research in the country. In order to promote the poultry sector government banks such as National Bank for Agriculture and Rural Development (NABARD) has introduced financial schemes for modern poultry farms. The government also offers its technical support for the development of the industry.

This amazing growth could be achieved due to the innovations in the field of poultry technology leading to genetically advance high yielding birds, capable of breeding under unfavorable weather conditions. Expansion of the poultry industry in India creates potential trade and investment opportunities for foreign investors.

Over the past few years the Avian Flu posed a big threat to this industry. The move on the part of the government to ban the import of live poultry or poultry products curbed the entry of the deadly disease from the affected countries.

The report highlights the functioning of the automatic or semi-automatic poultry processing and dressing plants situated in or around metros such as Mumbai, Hyderabad, Bangalore, and Kolkata, all operated by high-tech imported equipments.

The SWOT (Strength, Weakness, Opportunities and Threats) Analysis carried in this report has a useful Perception Mapping Chart showing the relation between the forces driving the SWOT.

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