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Malaysia Exceeds Own Expectations in Tourism

Mar 21, 2008
Malaysia has surpassed its target for the number of tourists as it continues to increase the variety of exciting events as well as improving its connectivity with other nations.
Zainuddin Abdul Wahab, Director, Tourism Malaysia, Southeast Asia Division, revealed that Malaysia has set a target of 22.5 Million tourist arrivals in 2008, as reported by bernama
In 2007, Tourism Malaysia exceeded its target of 20.5 Million tourist arrivals by registering the arrival of 20.88 Million tourists. At the same time, the RM46.7 Billion in foreign exchange earnings from tourists was also in excess of the industry target of RM44 Billion set in early 2007. The current industry expectation for tourism revenue is RM50.3 Billion in 2008.
Growth expectations for the tourism industry are linked to the success of Visit Malaysia Year (VMY) 2007 campaign. The event-centric VMY 2007 campaign encompassed over 240 international-level events and activities. It will be made more attractive by increasing destinations and intensive promotions for select destinations. The extension of VMY 2007 would mean more tourists due to more events.
The Malaysian state of Penang has great tourism potential for the promotion of arts and culture, in addition to the regular tourist fare of scenic beaches and exotic food. The promotion will draw greater numbers of tourists to Penang, which accounts for a major portion of Malaysian tourism.
Malaysia has plenty more to offer with a variety of events like the Malaysia intensive promotions, Monsoon Cup, The Petronas Malaysian F1 Grand Prix, Le Tour de Langkawi, the Malaysia Mega Sale Carnival, Colours of Malaysia, Flora Fest, and many other cultural festivities in 2008. The variety of events is sure to lure and increase the number of tourists in the country.
A key reason for the optimistic prediction is Malaysia’s intention to improve its connectivity with other destinations around the world. Airline connectivity with regional hubs, including Singapore and Thailand, will be increased. With easier access, the flow of tourists to Malaysia is bound to increase.
According to a Research Analyst at RNCOS, “By surpassing its target for tourist arrivals in the country, the Malaysian tourism industry is seeing huge success. However, to maintain the growth pattern, the country has to make sure that its attractions don’t lose their charm and sheen. Malaysia will continue to attract more tourists in near future as a preferred destination with plenty of exciting events on offer.”

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