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China Online Gaming Market to Attain New Heights in Future
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China Online Gaming Market to Attain New Heights in Future

Feb 01, 2010
Backed by the country’s improving technology infrastructure and various other factors, the Chinese online gaming industry is projected to grow by leaps and bounds in coming years.

According to a white paper released by Ministry of Culture (MOC) on development of online games, China’s online games market scale reached 25.8 Billion Yuan (US$ 3.7 Billion) in 2009, an increase of 39.5% over 2008, as per the news published by People’s Daily Online.

In 2009, the Chinese online games earned US$ 106 Million from the overseas market, indicating a 47.2% increase over 2008. Also, the market size of domestic games soared up 41.9% in 2009 to notch 61.2% market share.

According to a market research report titled “China Online Gaming Market Analysis” by RNCOS, as a result of rapid product development and commercialization, domestic companies will continue dominating the country’s gaming landscape in future as well. These domestic gaming companies are likely to outshine their foreign counterparts by 2013, accounting for 70% of the gaming industry revenue.

Rapid development and commercialization of the product, compelling and diverse content, increasing demand for technology and leisure products and free-to-play games are fuelling growth into the online gaming industry of China. Advanced casual games and Chinese-themed games are particularly gaining popularity in the country.

China’s improving technology infrastructure is yet another key reason stimulating the growth of the Chinese online gaming industry. Over the past few years, the penetration of Internet and broadband services has been increasing. As per the estimates, in 2009, the number of online gamers amounted to around 60-70 Million, nearly one-fifth of the country’s total Internet population.

Further, online gaming culture in China is also spurring as a result of growing mobile user base.

In 2009, there were around 361 major online games in the country, which were either being tested or in execution, and 115 among these were the new entrants. By market share, Tencent Holdings, Shanda Games and NetEase.com were the leading game operators of 2009.

According to a Research Analyst at RNCOS, “Over the past few years, the revenue of the country’s online gaming industry has witnessed explosive growth, and it is expected to touch new heights in the coming years, as companies benefit from rapidly developing sectors such as online social games and online mobile games and increased Internet penetration.”

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