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Global Mobile Phone Sales to Reach 314.7 Million units in 2010
Jun 16, 2010

The global mobile phone sales recorded an increase of 17% in the first quarter of 2010 to 314.7 Million units on account of high sales of smartphones and white box products.
The global mobile phone sales recorded an increase of 17% in the first quarter of 2010 to 314.7 Million units, according to Gartner, as reported by The Financial Express.
Nokia became the leader of mobile phone sales with 110.1 Million units, but its market share tumbled 1.2% year-on-year. Samsung recorded the sales of 64.9 Million devices in the first quarter of 2010, up 26.3% year-on-year.
The mobile phone sales of RIM touched the level of 10.6 Million units in the first quarter of 2010, an increase of 45.9% year-on-year.
The growth in mobile phone sales during the first quarter of 2010 received support from Smartphone sales that posted double-digit growth. Smartphones represented the share of 17.3% (54.3 Million units) of the total mobile handset sales in the last quarter.
The double-digit rise in smartphones sales in developed markets received boost from a wide products availability and mass market price tags. Thus, the smartphones become more affordable for consumers.
The rising sales of white box products in emerging regions such as India also contributed to the higher sales of mobile phones. Besides, the growth partly emanated due to the efforts of new communication service providers in developed markets like the UK and high sales in new markets such as South Korea and China.
According to a recent research report “Global Consumer Electronics Market Forecast to 2013” by RNCOS, it is expected the growth in smartphone sales will boost the sales of overall mobile phone industry. In fact, the shipments of smartphones are likely to grow at a CAGR of nearly 24% from 205 Million Units in 2010 to 395 Million Units by 2013.
There is a huge market potential for smartphones across the globe since the penetration of smartphones still low.
According to a Senior Research Analyst at RNCOS, “Besides the low penetration rate, rich messaging, mobile e-mail and social networking will continue to play an important role in driving demand for smartphones and phones featuring full qwerty hardware keyboard. In addition, manufacturers should tightly integrate hardware, cloud and social networking services and user interface in order to compete with their rivals.”
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