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Wireless Usage to Triple in Canada by 2010
Nov 07, 2007

Canada’s wireless market is growing and could be the present mobile market’s multi-billion dollar section by 2010. The growth is attributed to services like email, video gaming, music downloads etc.

According to a new report released on October 22, 2007 by the Canadian Wireless Telecommunications Association (CWTA), wireless data usage in Canada is about to increase manifold. It is assumed that it would become a multi-billion dollar segment of the existing mobile market by 2010, as reported by Financial Post. CWTA believes that this boom is a result of the recent services in the telecommunications industry, such as video calling, music download and e-mail.

These service accounts for approximately 10% of the cell phone market share, or is expected to be around one billion dollar of the wireless market. In CTWA’s opinion, this number is set to rise tremendously. With the evolution of new concepts, such as social networking, mobile television and web browsing, the market share of these services is expected to rise up to 30%, which will come to around $3 Billion by 2010.

The wireless revolution in Canada has been successful so far. In a matter of years, the wireless devices have become a common and necessary feature of the day-to-day life of a Canadian. Aggressive competition strategy, good customer service, and innovative marketing strategies are the reasons for this growth. The result is that there is one wireless phone for every two Canadians today.

Ontario's Research in Motion Ltd. (RIM) has been one of the major beneficiaries of the fast wireless data growth in Canada. This company is best known for its Blackberry multimedia device. The smartphone market of Blackberry in Canada has reportedly grown over 80%, as per IDC.

The wireless companies in Canada have established themselves as global competitors in this field. They are smart workers and willing to work with partners of their field. According to CWTA, by 2006-end, Canadian wireless phone subscribers numbered 18.5 Million, which is a penetration rate of approximately 58%.

According to a Senior Research Analyst at RNCOS, “The Canadian wireless market is experiencing triple-digit growth each year and can still show growth. The country’s telecommunications sector, which was earlier dominated by the regional monopolistic companies, is facing new competition involving the non-traditional players. So the wireless carriers need to come out with some simpler wireless schemes”.

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