China Tourism Industry Analysis (2007-2011)

1.   Analyst View

2.   Global Tourism Industry
        2.1   Statistical Overview
        2.2   Regional Outlook
        2.3   China in International Tourism Industry
        2.4   China Tourism - Growth Drivers
                 2.4.1   Relaxing Government Policies & Liberalization
                 2.4.2   WTO Accession
                 2.4.3   Rising Disposable Incomes
                 2.4.4   Currency - Long-term Driver
                 2.4.5   Growing Urbanization

3.   China Tourism Industry
        3.1   By Arrivals
        3.2   By Receipts
        3.3   By Spending
        3.4   By Associated Sectors
                 3.4.1   Hotel
                 3.4.2   Airlines

4.   Industry Analysis
        4.1   Opportunities
                 4.1.1   Opportunities in Vertical Sector
                 4.1.2   Low Penetration Rate
                 4.1.3   Economic Opportunities
        4.2   Challenges
                 4.2.1   Unfavorable Events
                 4.2.2   Infrastructure Constraints
                 4.2.3   Environmental Deterioration
        4.3   Profile of Outbound Chinese Tourists
                 4.3.1   Pleasure over Business
                 4.3.2   Golden Weeks - Peak Travel Time
                 4.3.3   Distance Measures the Length of Stay

5.   Key Players
        5.1   Melco International Development Ltd.
        5.2   Shanghai Jin Jiang International Hotels (Group) Co. Ltd
        5.3   Beijing Capital Tourism Co., Ltd.
        5.4   China United Travel Co., Ltd.
        5.5   Guilin Tourism Corporation Ltd.