1. Analyst View
2. Industry Overview
3. Market Drivers
3.1 Economic Liberalization
3.2 Yuan Appreciation
3.3 Improving Infrastructure
3.4 Government Initiatives
4. Industry Outlook to 2012
4.1 Tourist Arrivals
4.1.1 Region/Country
4.1.2 Purpose
4.1.3 Mode of Transport
4.1.4 Receipts
4.2 Outbound Tourism
4.2.1 Destination
4.2.2 Purpose
4.2.3 Expenditure
4.3 Domestic Tourism
4.3.1 Visitor
4.3.2 Expenditure
5. Hotel Industry
6. Emerging Trends
6.1 Travel Agencies
6.2 Medical Tourism
6.3 Online Travel Services
6.4 Expanding Approved Destination Status
6.5 MICE Tourism
7. Competitive Landscape
7.1 Beijing Capital Tourism Co., Ltd.
7.2 China Travel International Investment Hong Kong Ltd.
7.3 Ctrip.com International
7.4 China United Travel Co., Ltd.
7.5 Guilin Tourism Corporation Ltd.
7.6 Shanghai Jin Jiang International Hotels (Group) Co. Ltd.