1. RNCOS View on the Industry
2. China - A Global Player
3. Market Trends
3.1 Rising Employment
3.2 Increasing Westernization
3.3 Rapid Urbanization
3.4 Favorable Demographics
3.5 Booming Tourism Industry
3.6 Franchising Route
3.7 Fast Food Hotlines
3.8 Storage & Cold Chain Facilities
3.9 Food Emulsifiers
4. Consumer Behavior
5. Industry Performance
5.1 Retail Market
5.1.1 Present Scenario
5.1.2 Future Outlook to 2012
5.2 Fast Food in Retail Industry
5.2.1 Present Scenario
5.2.2 Future Outlook to 2011
5.3 Fast Food Industry
5.3.1 Present Scenario
5.3.2 Future Outlook to 2011
5.3.3 Noodles Market
5.3.3.1 Present Scenario
5.3.3.2 Future Outlook to 2012
5.3.4 Pizza Market
5.3.4.1 Present Scenario
5.3.4.2 Future Outlook to 2011
5.3.5 Bread & Rolls Market
5.3.5.1 Present Scenario
5.3.5.2 Future Outlook to 2012
6. Market Roadblocks
6.1 Diversified Tastes
6.2 Food Safety Concerns
6.3 Heated Competition
6.4 Government Regulations
7. Key Players
7.1 Foreign Players
7.1.1 McDonald’s Corporation
7.1.2 Yum! Brands, Inc.
7.1.3 Subway
7.1.4 Minor International Public Co. Ltd
7.2 Domestic Players
7.2.1 Little Sheep Group Limited
7.2.2 China Quanjude (Group) Co., Ltd
7.2.3 Cafe de Coral Group
7.2.4 Malan Noodle
