1. Analyst View
2. Vietnam - An Attractive Retail Market
3. Growing Retail Market - An Analysis
3.1 Purchasing Power & Consumer Spending
3.2 Population
3.3 Urbanization
3.4 Employment
3.5 Tourism
3.6 Consumer Financing
3.7 Economic Liberalization
3.8 Economic Stability
4. Retail Market Performance
4.1 Retail Sales
4.1.1 Food
4.1.2 Non-food
4.1.2.1 Clothing
4.1.2.2 Footwear
4.1.2.3 Cosmetics & Toiletries
4.1.2.4 Perfumes & Fragrances
4.1.2.5 Furniture
4.1.2.6 Household Cleaning Products
4.1.2.7 Consumer Electronics
4.1.2.7.1 TV Sets
4.1.2.7.2 Mobile Handsets
4.1.2.7.3 Personal Computers
4.1.2.7.4 Video Recorders
4.1.2.7.5 Washing Machines
4.1.2.7.6 Others
4.2 By Province
4.2.1 South East
4.2.2 Red River Delta
4.2.3 Mekong River Delta
4.2.4 South Central Coast
4.2.5 North Central Coast
4.2.6 North East
4.2.7 Central Highlands
4.2.8 North West
4.3 By Ownership
4.3.1 State-owned Companies
4.3.2 Non-state-owned Companies
4.3.3 Foreign-owned Companies
4.4 By Retail Format
4.4.1 Traditional Market
4.4.2 Supermarket
4.4.3 Hypermarket & Warehouse Clubs
4.4.4 Convenience Stores
5. Consumer Behavior Pattern
6. Product Affordability Analysis
7. Future Growth Prospects
7.1 Developing Trend of Modern Retailing
7.2 Online Retailing
7.3 Non-food Retailers
7.4 POS Terminal
7.5 International Brands & Luxury Goods
7.6 IT in Retailing
7.7 High-tech Retailers
7.8 Hotel & Restaurants
8. Key Industry Hurdles
8.1 Skilled Staff
8.2 Consumer Price Index
8.3 Retail Space & Cost
8.4 Trade Barriers & State Subsidiaries
8.5 Infrastructure
9. Competitive Landscape
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