A recent report "World Organic Foods And Beverages Report (2006)" by RNCOS has observed that US organic market will decline from its current CAGR of over 16% in coming years but still, the country is anticipated to account for a major share in the global revenues in the prevised future.
According to Reuters, after remaining undersupply for years, organic milk is projected to come in large supplies in the US market due to a change in regulation and high profit margins that are motivating more farmers to adopt organic milk production. Dairy processors and distributors in US are quite happy with the news as it gives them an opportunity to expand their market and offer more products based on organic milk.
The regulation was changed in 2006 when a farmer, Arthur Harvey, from Maine, US, filed a suit demanding more stringent rules to govern the production of organic milk. The "Harvey Rule" that will come into effect in June 2007, needs farmers to give 100% organic grain to their livestock, as against the earlier 80% organic and 20% conventional grain standard.
Some estimates say that dairy industry is poised to see an increment of atleast 40% in supply of organic milk in 2007 from last year’s 20%, leaving around 24.5 Million Gallon as excess supply.
"The oversupply situation is going to result in a pretty competitive marketplace. Until last year, we were in a supply constraint situation. We weren't innovating at all," said Molly Keveney, a spokesperson for Dean, owner of the best-selling Horizon Organic brand of milk, reports Reuter on May 13, 2007.
Organic powdered milk, cheese, yogurt, and ice creams are projected to occupy more shelve space as dairy processors look to use the excess supply. However, organic milk’s consumer prices are not likely to fall as the industry anticipates the oversupply as a short-term phenomenon.
According to RNCOS report "World Organic Foods And Beverages Report (2006)", organic dairy products had a share of around 13% in the overall organic food market. The market for organic products is poised to give outstanding results in the future on the back of strong growth in the organic milk sector.
The market research report discusses the worldwide organic food and beverages market in detail by providing a country-wise analysis. A comprehensive overview of the products, distribution channels, area under organic cultivation, and future outlook of all markets has been given.
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