Russia has emerged as one of the fastest growing cosmetic markets across the European region, driven by favorable market dynamics. Of all the segments, we have found that the skin care segment is expected to experience the most dynamic growth in coming years. It will surpass the market size of hair care sector, which is currently, the most dominating segment in the Russian cosmetics market. According to our research report “Russian Cosmetics Market Forecast (2008-2012)”, skin care market is projected to grow at a CAGR of about 9.5% during 2009-2012. Our report has examined the factors driving growth in this segment. The report presents a detail segment-wise analysis of the Russian cosmetics industry along with the future outlook for the segments.
We have found that, the cosmetics market for mass segment products has been dominated by domestic manufacturers, who control a substantial share compared to foreign companies. These brands have emerged as favorable choice for Russian consumers and have contributed towards the positive growth of the industry during economic recession. The premium and branded markets are under the control of foreign manufacturers, who offer variety of product assortment across high-end consumer segment. Besides, foreign manufacturers have strong presence in mass and middle markets, thereby leading to high level of competition.
As far as distribution pattern is concerned, retail chains and pharmacies are the most developed distribution channels in Russia. However, the share of department stores is eroding as they cede their positions to pharmacies and specialized retail chains. To provide evidence in this regard, we have thoroughly analyzed all the distribution channels existing in Russia.
Our study reveals that the Russian cosmetics market is heavily affected by the piracy and counterfeiting at the global scale. Revenue generated from the Russian cosmetics market have hugely suffered because of counterfeit products and pirated cosmetics. Our report studies the future growth avenues and provides information on roadblocks that are being confronted by the industry. Our report has also analyzed regulatory environment along with competitive landscape.
For more information visit: http://www.rncos.com/Report/IM100.htm |
